PURE GENIUS® SMART FLOORS

Products that are changing the way we build our homes like flooring that can purify the air quality. This takes home improvements to a new level.

The air-purifying agent made of titanium dioxide is a component of the Titanium finish. It is activated by natural and artificial light, that cause it to break down toxic contaminants on contact.

Pure Genius works constantly, without any loss of performance over time for as long as the finish lasts. Pure Genius improves the indoor air quality of your home without compromising the quality and appearance of your hardwood flooring. It makes the air in your home up to 85% purer. It’s Pure genius!

http://lauzonflooring.com/pure-genius/smart-floor/