Tips On Using Online Review Sites

Published by Ben on April 29, 2015

Tags: general contractors, home improvements, HomeStars, kitchen designers, kitchen renovations, renovation contractors, renovation designs, renovations

When planning a home renovation it's difficult if you don't have a freind or relative that has renovated a kitchen or something more major to find a trusted renovation contractor. Many people turn to review sites to begin thier search. This article published in Canadian Contractor talks about results of a recent survey on how many Canadians use review sites and gives you some good tips to weed out reliable general contactors....................

Survey: 75 per cent of homeowners did NOT check online reviews before hiring contractors.............................

TORONTO, April 28, 2015 – A recent national survey by HomeStars, the leading online community of homeowners and home improvement companies in Canada, found that even though online reviews were influencing purchasing decisions in general, they were not always being consulted when hiring home service professionals. Despite the fact that home improvement can cost thousands of dollars and is also an on-going investment in the largest single asset of most Canadians, a staggering seventy-five per cent admitted to never checking online reviews before hiring home improvement professionals. Surprisingly, only four per cent of Canadians always use reviews when hiring a contractor.

“For diligent buyers, reviews are an important first step in the purchasing process – especially for larger home improvement projects,” says Nancy Peterson, CEO and founder of HomeStars. “This is why authentic reviews are so important. One wouldn’t book a week at a Caribbean resort without checking reviews and hiring home contractors should be approached the same way.”

People are influenced by online reviews – in fact, 68 per cent had changed their mind on buying a product or service based on a review they had read. Regarding trust, two-thirds feel online reviews are either “somewhat” or “very” trustworthy, but there is lingering doubt among the remaining one-third of Canadians about whether reviews are real. So, here are some tips on how to detect a fraudulent review:

Look for details about the work done and their experience with the company. Names, photos and detailed descriptions are indicative of an authentic review.

Do an online search of the contractor’s name to learn more about them.

Some websites flag reviews that seem suspicious. Check recent reviews for flags or reasons why a review was removed.

If several reviews are written too similarly, it may be the same person with different usernames.
If the writer has reviewed more than one company, it usually signals an authentic reviewer writing about different jobs done in their home.

For more information on verified reviews or to find a contractor for your next home improvement project, visit

Editor’s Note: Survey was conducted using Google Consumer Surveys in April 2015, with responses from 1,004 Canadian adults.

About HomeStars

HomeStars is a free service helping homeowners find reputable renovators, repairmen and retailers through its database of 2 million companies and hundreds of thousands of reviews. Homeowners write reviews based on their home improvement experiences – good and bad – helping build a collective knowledge base that is invaluable in helping homeowners make better hiring decisions. A trusted resource since 2006, HomeStars has grown to be the leading online community of homeowners and home improvement companies in Canada. To learn more, visit or check them out on Facebook or Twitter.


Steve Payne

Steve Payne is the editor of Canadian Contractor magazine
All posts by Steve Payne


Contact Us

+1 (250) 863 0780

We Accept: VISA MasterCard